When it comes to custom specialty beverage product labels, the material used for the label plays a crucial role in determining the overall look and feel of the product. The right material not only enhances the appearance of the label but also ensures that it performs well under different conditions.
In this article, we will discuss some common types of materials used in custom specialty beverage labels and provide tips for selecting the right material for your labels. So, let’s dive in!
Introducing Custom Specialty Beverage Labels
Custom specialty beverage labels are the perfect way to showcase your brand and make a lasting impression on customers. These labels are specifically designed and tailored to fit the unique needs of beverage products, such as wine bottles, beer cans, or juice containers.
One of the key advantages of custom specialty beverage labels is that they can be made with a variety of materials, each offering its own unique characteristics and benefits. Let’s take a closer look at some commonly used label materials.
Common Types of Materials Used in Custom Specialty Beverage Labels
Glossy Paper
Glossy paper is a popular choice for custom specialty beverage labels due to its high-quality finish and vibrant colors. This type of paper is coated with a glossy layer that gives it a shiny, smooth appearance.
Glossy paper is ideal for labels that require high-resolution graphics or bold text as the reflective surface helps to make the design elements stand out. It also has excellent color retention properties, ensuring that your label remains bright and eye-catching over time.
However, it is important to note that glossy paper may not be suitable for all types of beverages. For example, if your bottle or can has a textured surface, the glossy finish may not adhere well and could result in peeling or bubbling over time.
Matte Paper
Matte paper is another commonly used material for custom specialty beverage labels. Unlike glossy paper, matte paper has a non-reflective surface, giving it a more subdued and elegant look.
Matte paper is best suited for labels that require a premium or sophisticated feel. It is also an ideal option for products with textured surfaces as the lack of shine helps to prevent any adhesion issues.
One drawback of matte paper is that it may not be suitable for designs with intricate details or small text as the lack of gloss can make them appear blurry or less defined.
Plastic
Plastic labels are a durable and versatile option for custom specialty beverage labels. They are available in various materials such as vinyl, polyester, and polypropylene, each offering unique advantages.
Vinyl is a popular choice for outdoor use as it is resistant to water, oils, and chemicals. Polyester is known for its strength and durability, making it ideal for products that require labels to withstand rough handling or environmental factors, which is usually used for water bottle stickers. Polypropylene is a cost-effective option that has excellent flexibility and high tear resistance.
Plastic labels are also available in different finishes, including glossy, matte, and clear. They can be printed with high-resolution graphics and special effects such as metallic or holographic label finishes, making them perfect for creating eye-catching labels that stand out on the shelf.
Kraft Paper
Kraft paper is a natural and eco-friendly option for custom specialty beverage labels. It is made from recycled materials and has a rustic, earthy look that adds a unique touch to your label design.
Kraft paper is best suited for products with an organic or artisanal appeal, such as craft beer or homemade juices. It can also be used to create vintage-inspired labels for products with a traditional or nostalgic feel.
However, kraft paper is not suitable for all types of printing techniques and may have limitations in terms of color choices and design elements. It is also more prone to tearing and water damage compared to other materials.
Glossy Paper vs. Matte Paper
As mentioned earlier, glossy and matte paper are two of the most commonly used materials for custom specialty beverage labels. Both offer their own set of advantages and it ultimately comes down to personal preference and the specific needs of your product.
If you want a label with vibrant colors and high-shine, glossy paper is the way to go. It is also more affordable compared to matte paper and can be easily found in most printing shops.
On the other hand, if you want a label with a more sophisticated or understated look, matte paper is the better option. It is also more durable and suitable for products with textured surfaces.
Adhesive Options for Your Specialty Label
Apart from the material used for your custom specialty beverage label, the type of adhesive used is also a crucial factor to consider. The right adhesive ensures that your label stays in place and does not peel or wrinkle over time.
The most commonly used adhesives for custom specialty beverage labels are permanent and removable. Permanent adhesives offer a strong, long-lasting bond but can be difficult to remove without damaging the surface of the bottle or can. Removable adhesives, on the other hand, allow for easy removal without leaving any residue behind.
It is important to consider the specific needs of your product when selecting an adhesive. For example, if you have a limited edition batch of beer that will only be available for a short period, using a removable adhesive may be more suitable. However, for a product with a long shelf life, a permanent adhesive may be the better option.
Tips for Selecting the Right Label Material
Here are some tips to keep in mind when selecting the right label material for your custom specialty beverage labels:
- Consider the overall look and feel of your product: The material you choose should complement the design and branding of your product.
- Think about the environment your product will be in: If your product will be exposed to moisture or extreme temperatures, choose a material that can withstand these conditions.
- Consider printing techniques and design elements: Certain materials may not be suitable for certain printing techniques or design elements. Be sure to discuss this with your print shop before making a decision.
- Determine the shelf life of your product: If your product has a long shelf life, choose a material that is durable and will maintain its quality over time.
Frequently Asked Questions About Specialty Label Materials
What is the best material for custom specialty beverage labels?
The best material for custom specialty beverage labels depends on the specific needs of your product. Glossy paper is ideal for vibrant colors and bold designs, while matte paper is better for a more sophisticated look. Plastic labels are durable and versatile, while kraft paper offers an eco-friendly and rustic option.
Can I use the same material for all my products?
It is not necessary to use the same material for all your products. Consider the unique qualities of each product and choose a material that best complements its design and purpose.
For example, a plastic label may be more suitable for a product that will be exposed to outdoor conditions, while a kraft paper label may be better suited for a product with an organic or artisanal feel.
Can I use special effects on all materials?
Special effects such as metallic or holographic finishes can be applied to various materials, including plastic and paper. However, it is important to discuss this with your print shop beforehand as certain materials may not be able to achieve the desired effect.
Is there a difference in cost between different label materials?
The cost of label materials can vary depending on the type and quantity ordered. Generally, glossy paper is more affordable compared to matte paper and plastic labels, while kraft paper may have a higher cost due to its eco-friendly nature.
